By Paul Andrew Bourne, M.Sc. (pending); B.Sc. (Hons); Dip.Edu.
INTRODUCTION
Many peoples throughout the world and in particular Jamaica conceptualize health and health care as the absence of physical pain or any such indicators, and therefore they address those symptoms. This is a simplistic perspective that some have on the subject but health is the absence of illness and the psychosocial well-being of the individual. People casually perceive health, and then they will address matters relating to its care in a similar manner. This speaks to a number of the psychosocial ills that are unattended to by countless Jamaicans and will continue in the distant future if traditional viewpoint of health is not abated by proper education. Furthermore, if the level of education of a group of people is relatively low or even mediocre, what are the possible outcomes of their perspective on many issues including that of health care? Health and its care are not only indicators of well-being but also a determinant of human development, and so must become a concern of all policy-makers. This explains why no statistical agencies in Jamaica are collecting data on issues such as frequency of visits to gymnasiums, knowledge and healthy eating and ‘best practice’ in regards to preventative care. It is because of the importance of this phenomenon that has fostered the author’s investigation of the matter. In order to present a perspective of Jamaicans on health care, the author will use a secondary data source. The purpose of this approach is to establish external validity, and to formulate a framework on the health seeking behaviours of Jamaicans. This paper is structured in three categories. Firstly, in order that the reader will thoroughly grasp the data analyzed that will come in the latter section of the work, the author thought it fitting to present the methods that were used in the interpretation and assessment of the data. Secondly, a theoretical framework coupled with a literature review of past materials on the area is presented to guide the concept of health care seeking behaviour for the readers. Finally, the data and their interpretations are presented with summary of the entire paper.
This study seeks to explore the determinants of health care seeking behavior. Jamaica’s population continues to increase while the youth male adults are experience-increasing injuries in addition there are concerns for care for the elderly. Injuries, for example, are among the leading causes of discharge from government hospital, and thus demand the continuous use of such facilities. This diagnosis is very costly to the government of Jamaica in order to effectively plan for health care for the populace. Therefore, the researchers strongly believe that this would be of paramount importance to health analysts, health practitioners and planners. Within the construct of the socio-demographic realities of this society, this research seeks to postulate a causal relationship between the health care seeking behaviour and other factors.
RATIONALE AND OBJECTIVES
Health care seeking behavior in Jamaica is an important policy issue. It is encouraged, especially in light of preventative care that is cheaper than curative care as well as less costly on the government’s health budget. This paper seeks to explained the variation in health seeking behavior of Jamaicans who are between 15 and 99 years old when combined for levels of education, poverty (using quintiles), union status, gender, per capita consumption, health insurance, injuries, illness and age are
Theoretical Framework
Pender, Murdaugh, & Parsons (2002) cited social psychological theory, developed by Lewin. He conceptualized the life space in which an individual exists as composed of regions, some having negative valence, some having positive valence, and others being fairly neutral. Illnesses are conceived to be regions of negative valence applying a force moving the person away from the region. Health-protecting behaviours are strategies for avoiding the negatively valenced regions of illness.
Pender, Murdaugh, & Parsons (2002) cited Ajzen and Fishbein proposed Theory of Reasoned Action (TRA) in which attitudes and subjective norms, both constitute the building blocks of this theory. The determinant of intention, attitude toward behaviour, is a function of beliefs concerning the consequences of performing the behaviour and evaluation of each of these consequences as either positive or negative. Evaluation of outcomes of behaviour desirable results is a positive attitude, and if undesirable, it is negative. Another determinant of intention, subjective norms is a function of what significant others expect a person to do; that is, what they would approve or disapprove of. The TRA assumes that behaviour is under volitional control.
According to the article entitled "Theory of Planned Behavior/ Reasoned Action" Theory of Reasoned Action suggests that a person's behavior is determined by his/her intention to perform the behavior and that this intention is, in turn, a function of his/her attitude toward the behavior and his/her subjective norm. The best predictor of behavior is intention. Intention is the cognitive representation of a person's readiness to perform a given behavior, and it is considered the immediate antecedent of behavior. Three things determine this intention: their attitude toward the specific behavior, their subjective norms and their perceived behavioral control. The theory of planned behavior holds that only specific attitudes toward the behavior in question can be expected to predict that behavior. In addition to measuring attitudes toward the behavior, we also need to measure people’s subjective norms – their beliefs about how people they care about will view the behavior in question. To predict someone’s intentions, knowing these beliefs can be as important as knowing the person’s attitudes. Finally, perceived behavioral control influences intentions. Perceived behavioral control refers to people's perceptions of their ability to perform a given behavior. These predictors lead to intention. A general rule, the more favorable the attitude and the subjective norm, and the greater the perceived control the stronger should the person’s intention to perform the behavior in question.
The Social Cognitive Theory (SCT) is relevant to health communication. First, the theory deals with cognitive, emotional aspects and aspects of behavior for understanding behavioral change. Second, the concepts of the SCT provide ways for new behavioral research in health education. Finally, ideas for other theoretical areas such as psychology are welcomed to provide new insights and understanding.
According to the article, "Social Cognitive Theory", The Social Cognitive Theory (SCT) defines human behavior as a triadic, dynamic, and reciprocal interaction of personal factors, behavior, and the environment. According to this theory, each of these three factors uniquely determines an individual’s behavior. While the SCT upholds the behaviorist notion that response consequences mediate behavior, it contends that behavior is largely regulated antecedently through cognitive processes. Therefore, response consequences of a behavior are used to form expectations of behavioral outcomes. It is the ability to form these expectations that give humans the capability to predict the outcomes of their behavior, before the behavior is performed. In addition, the SCT posits that most behavior is learned vicariously.
The SCT’s strong emphasis on one's cognitions suggests that the mind is an active force that constructs one's reality, selectively encodes information, performs behavior on the basis of values and expectations, and imposes structure on its own actions. Through feedback, a person's own reality is formed by the interaction of the environment and one's cognitions. Cognitions change over time as a result of maturation and experience. It is through an understanding of the processes involved in one's construction of reality that enables human behavior to be understood, predicted, and changed.
According to the article entitled "Expectancy-Value Theory", behavior is a function of the expectancies one has and the value of the goal toward which one is working. Such an approach predicts that, when more than one behavior is possible, the behavior chosen will be the one with the largest combination of expected success and value. Expectancy-value theories hold that people are goal-oriented beings. The behaviors they perform in response to their beliefs and values are undertaken to achieve some end. Other factors influence the process. For example the social and psychological origins of needs, which give rise to motives for behavior, which may be guided by beliefs, values, and social circumstances into seeking various gratifications.
Velicer, Prochaska, Fava, Norman, & Redding (1998) cited the transtheoretical model as a theoretical model of behavior change, as been the basis for developing effective interventions to promote health behavior change. This model is an integrative model of behavior change. Key constructs from other theories are integrated. The model describes how people modify a problem behavior or acquire a positive behavior. The central organizing construct of the model is the stages of change. The transtheoretical model is a model of intentional change.
Literature Review
According to the writers Kazanjian, Morettin and Cho (2004) who did a study on the utilization of health care by Canadian women, women are twice as likely as men to report a regular family physician, but that proportion could be regarded as insignificant.
The researchers stated that women are more regular users of health services than men in Canada. Sex differences in health services utilization is disease specific, reflecting the biomedical approach to exploring health and illness. The researchers identified data from Statistics Canada which show that while 81.3% of the population, 12 years and older, had contact with medical doctors in the preceding 12 months, 87.2% of the female population reported such contact in the same period. On the other hand, women and girls were less likely to have had no contact with medical providers than men and boys.
There is a significant probability for women than men to present themselves for medical care or consultation. Women are dependent on the health care system to guarantee, control or terminate their fertility. Healthy women are expected to have their regular female related check ups, as a result they could be regarded as over users of the system relative to men.
The writers Kazanjian, Morettin and Cho (2004) postulated that there is a greater expectation for women than men to present themselves for medical care or consultation. Although women’s passage through the life cycle is both social and biological processes, in medical terms the focus is on the biological process. Medical management of men occurs only in the military and sometimes at the beginning of employment.
Cost is yet another factor discouraging utilization of mental health services. Minority persons are less likely than whites to have private health insurance, but this factor alone may have little bearing on access. Public sources of insurance and publicly supported treatment programs fill some of the gap. Even among working class and middle-class African Americans who have private health insurance, there is under representation of African Americans in outpatient treatment. Yet studies focusing only on poor women, most of whom were members of minority groups, have found cost and lack of insurance to be barriers to treatment. The discrepancies in findings suggest that much research remains to be performed on the relative importance of cost, cultural, and organizational barriers, and poverty and income limitations across the spectrum of racial and ethnic and minority groups.
The World Health Organization’s (WHO) (2005) "Poverty and social exclusion are the greatest threats to their well-being (10). Elderly women are especially disadvantaged due to their marginal position in the society (11)" perspective clearly indicates that the problematic framework of low-income people concerning social exclusion in relation to health care seeking behaviour is ideographic of the difficulties that they interface continuous in their daily lives. Steinman (2004) postulated that African Americans with low incomes and low literacy levels disproportionately suffer poor health outcomes from many preventable diseases. Low functional literacy and low health literacy impede millions of Americans from successfully accessing health information. These problems are compounded for African Americans by cultural insensitivity in health materials. Inaccessible health information also contributes to a higher burden of disease. Many groups encounter obstacles in accessing health information. Low socioeconomic status (SES) African Americans with substandard literacy skills has been shown to suffer excessively from preventable complications of diseases such as breast cancer and diabetes.
Ahmed, Tomson, Petzold, & Kabir (2005) conducted a research to elicit information on the health-seeking behaviour of household members over 20 years. It was discovered that socioeconomic indicators were the single most pervasive determinant of health-seeking behaviour among the study population, overriding age and sex, and in case of health-care expenditure, and types of illness. It was discovered that no major differences in health-seeking behaviour between elderly people and younger adults. On average about 35% of those who reported having been ill during the previous 15 days in both age groups chose self-care/self treatment; for both age groups the most commonly consulted type of provider was a paraprofessional such as a village doctor, a medical assistant or a community health worker. Patients’ level of education affected whether they avoided self-care/self-treatment and drugstore salespeople and instead chose a formal allopathic practitioner.
Case, Menendez, & Ardington, (2005) cited that at older ages, fewer individuals sought treatment at public medical facilities. The use of traditional healers increases among persons who died in their late twenties, of whom almost 60 percent sought care from a traditional healer. Traditional care declines at older ages, and there is a small downward trend in the use of non-prescribed treatment with age. It is therefore evident that care seeking declined above age 60.
Case, Menendez, & Ardington, (2005) examined patterns of health seeking behaviour of some individuals who lived in the Northen KwaZulu-Natal prior to their death. It was discovered that significant positive associations between individuals’ socioeconomic status, measured using household ownership of a variety of durable goods, and their use of medical services. The researchers found out that asset ownership correlate significant to health status and health seeking behavior. Individuals with greater economic resources are significantly more likely to seek treatment from private doctors, and spend considerably more for all types of health services. Individuals who are ill for a longer period before death are reported to see a greater number of health providers. While almost everyone interacts with Western medicine, those who are ill longer also see traditional healers and take non-prescribed medication. According to Jimba (2002) research when rural Nepalese feel sick, they seek healthcare only when the sickness is moderate and severe. Mild illnesses are treated at home. When the villagers seek health care, they preferred to visit traditional healers first, before visiting other health workers.